Real Estate Listing Description Prompt

What this prompt does

Most MLS listings describe features. Buyers buy lifestyle. This prompt generates listing descriptions that lead with what it feels like to live in the property, then back it up with the features buyers and their agents need — all within MLS character limits and avoiding the discriminatory language patterns (Fair Housing Act compliance).

Works for residential listings (single-family, condo, townhouse), rental descriptions, and the social media versions of each.

The prompt

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to use it

1. Lead with the buyer type — knowing who you're writing for shapes every word. "Growing family" listing copy sounds different from "empty nester" listing copy, even for the same house.
2. Pick 3 features, not 10 — listing every feature dilutes the listing. The 3 features that make buyers say "that's it" deserve more space than a laundry list of everything the house has.
3. Verify Fair Housing compliance — the prompt includes a reminder, but always review for any language that references neighborhood demographics, school characteristics tied to demographics, or other protected class language.
4. Check character counts manually — MLS systems vary. The 500-character MLS version is a guideline; verify your MLS's actual limit.

Example output

Property: 4bd/3ba single family, 2,400 sqft, Austin TX, $575K
Buyer: Remote worker who wants space to work from home + weekend entertaining
Top features: Dedicated home office with barn doors, chef's kitchen with 10-ft island, pool with hot tub

MLS public remarks (476 chars):

Work from home without sacrificing your living space. Dedicated office with barn doors keeps your workday separate from the rest. Chef's kitchen anchors the open plan — 10-ft island, double ovens, gas range. Step out to your private pool and hot tub from the main living area. 4 bed / 3 bath / 2,400 sqft. Quiet cul-de-sac, under 20 min to downtown. Schedule your showing today.

Extended description:

For the remote worker who's tired of setting up on the kitchen table: this one was designed with you in mind. The dedicated home office off the entryway has French barn doors and real separation from the rest of the house — you can take a call without the whole family in the background.

The kitchen is where this house earns its asking price. Ten-foot island with bar seating, double ovens, a gas range, and enough counter space to actually cook. It opens to the living room and the covered back patio without feeling like one big room — the layout has definition.

The pool is heated and the hot tub is separate, both accessible from the primary bedroom and the back porch. The primary suite is on the main floor; the other three bedrooms are upstairs.

Location: 12 minutes to Whole Earth Provision. 18 minutes to downtown Austin. Quiet cul-de-sac street.

Variations

For a condo or smaller footprint property

"Emphasize the lifestyle trade-offs that make a smaller space appealing: lock-and-leave convenience, location premium, maintenance-free living."

For a distressed or fixer property

"Write an honest listing description that frames the work needed as opportunity. Target the buyer who's looking for a project and wants to add value."

For land listings

"Write a land listing. No structure to describe. Focus on: use cases (build, farm, hold), topography and water features, utilities available, proximity to services."

Common pitfalls

• Don't: List features in the order they came to mind. Lead with what makes this property different from the comparables on the market.

• Try instead: Ask the AI "which of these features would matter most to [BUYER TYPE]?" — then lead with that.

• Don't: Use "charming," "cozy," "nice," or "great" — they're fillers that say nothing.

Who uses this prompt

• Listing agents: MLS remarks, Zillow descriptions, marketing materials
• Buyer's agents: Property summaries for clients touring multiple homes
• Real estate investors: Rental listing descriptions, flip marketing copy
• Property managers: Rental unit descriptions for listing sites