SEO Meta Description Generator Prompt

What this prompt does

A meta description won't directly change your ranking — but it does change whether searchers click. A good meta description answers "what do I get if I click this?" in under 160 characters, includes the keyword naturally, and ends with an implicit or explicit reason to click.

This prompt generates 3–5 options per page, so you can pick the version that matches both your SEO goals and your brand voice.

The prompt

[object Object],[object Object],[object Object],[object Object],[object Object]

How to use it

1. Don't start with the keyword — every time. Front-loading the keyword every description looks mechanical. Vary the placement across options.
2. 155 characters, not 160 — Google's display threshold varies. Staying at 155 protects you from truncation on most devices.
3. Check for hollow phrases — "comprehensive guide," "everything you need to know," and "ultimate resource" add nothing. Cut them.
4. Test on mobile — descriptions look different on mobile. Read your choice on a phone before publishing.

Example output

Page: Blog post on cold email tips
Keyword: cold email tips
What it offers: 5-step process + examples, focused on B2B
Audience: Sales reps, freelancers

1. Leads with outcome: Most cold emails get 1% reply rates. These cold email tips focus on research over templates — here's the 5-step process that actually works. (154 chars) — [leads with problem, delivers promise]
2. Keyword-first (variation): Cold email tips that focus on personalization, not templates. A 5-step research process with before/after examples. B2B-focused. (138 chars) — [natural keyword placement, credential signal]
3. Question format: Why do your cold emails get ignored? These 5 cold email tips identify the root cause — and what to do differently. (123 chars) — [question pulls searchers with this frustration]
4. Specificity-forward: Cut your cold email non-reply rate with a 5-minute research process. Practical tips with real examples from B2B outreach. (138 chars) — [time anchor "5 minutes" adds credibility]
5. Problem-aware: Sending cold emails that disappear? These cold email tips cover what templates miss — the research process that gets 3x more replies. (152 chars) — [strongest if the audience is frustrated with current results]

Recommended: Option 1 or 5 — both acknowledge the pain directly and promise a specific fix. Option 5 uses a social proof signal (3x) that raises CTR if the claim is backed by the content.

Variations

For product pages

"Write meta descriptions for a product page. Include: product name, one standout feature, a pricing or value signal. The searcher is ready to buy — focus on differentiators, not explanations."

For local service pages

"Include the city/region naturally. Focus on trust signals (years in business, specific service area) rather than features."

For homepage

"The homepage audience is mixed — some know us, some are new. Write a meta that works for branded + category searches. Avoid jargon."

Common pitfalls

• Don't: Write the same meta description for multiple pages. Even if two pages are related, duplicate metas can confuse search engines about which page to serve for which query.

• Try instead: Run this prompt per page with specific details about what makes each page unique.

• Don't: Use the meta description to stuff keywords. One natural mention is enough.

Who uses this prompt

• Marketers: Optimizing meta descriptions across a content library
• Freelance writers: Deliverable for SEO content packages
• Small business owners: Website pages, product descriptions, service landing pages
• Developers: Building CMS templates that include AI-assisted metadata generation