Press Release Prompt

What it does

Writes a press release in the format journalists actually expect — and that's the whole trick. Reporters get hundreds of these; the ones that get used answer the news questions fast, in standard structure, with a quote they can lift and facts they can trust. This prompt produces that: a clear headline, a lead that front-loads the news, supporting detail in descending importance, a usable quote, and a boilerplate. It reads like news, not like an ad, which is exactly why it has a chance of being picked up.

Write a press release from the details below, in standard format.

Include:
- A clear, specific headline (the news, not hype). Optionally a subhead.
- Dateline: CITY, State — [Date].
- LEAD paragraph: the who/what/when/where/why, front-loaded. The story in 2-3 sentences.
- BODY: supporting details in descending order of importance — context, specifics, why it matters.
- A QUOTE from a named person (I'll provide the name/title) that sounds like a human, not a brochure.
- An optional second quote (customer, partner) if I provide one.
- BOILERPLATE: a short standard "About [company]" paragraph.
- Contact info line and "###" to mark the end.

Rules:
- Write like news, not an ad. Third person, factual, no hype words ("revolutionary," "game-changing").
- Front-load the newsworthy part; assume the reader stops after the first paragraph.
- Make the quote usable — a real-sounding statement, not marketing copy.
- Keep it to roughly 400 words.

Details:
- The news (what's happening): [announcement]
- Company + what it does: [name + one line]
- Why it matters / context: [significance]
- Spokesperson name + title: [for the quote]
- Date and location: [dateline]
- Contact info: [name, email]
- Optional second quote source: [name/title + gist]

How to use it

Be honest with yourself about whether you have news. A genuinely new product, funding, partnership, milestone, or data point is a story; "we updated our website" is not, and no formatting saves a non-event. Give the prompt the real significance ("first in our region to do X," "after 10,000 customers") so the lead has something to lead with. The quote should sound like a person said it out loud — if it's stuffed with adjectives, ask the model to "make the quote sound like a real human, not a press release."

Send it to relevant reporters with a short, personal pitch — the release is the backup detail, not the pitch itself.

Example output

Headline: "Brightleaf Launches Free Invoicing Tool for Freelancers After Hitting 10,000 Users"

Lead: "AUSTIN, Texas — May 30, 2026 — Brightleaf, the invoicing app for independent workers, today launched a free tier, opening its late-payment automation to freelancers at no cost as it crosses 10,000 paying users."

Quote: "'Freelancers shouldn't have to choose between getting paid on time and affording the tool that helps them,' said founder Lena Ortiz. 'The free tier removes that trade-off.'"

Variations

Funding announcement: Add "This announces a funding round. Include amount, lead investor, and what the money is for — keep it factual."

Product launch: Add "Focus on what the product does for users and what's genuinely new, not a feature list."

Event/award: Add "This announces [an event/award]. Lead with why it's notable to the audience, not just to us."

Local angle: Add "Emphasize the local angle for regional press — jobs, community impact, local-first."

Common pitfalls

No actual news. PR format around a non-event still gets ignored. Make sure there's a story before you write one.

Hype instead of facts. "Revolutionary," "game-changing," and "thrilled to announce" are red flags to reporters. Lead with verifiable specifics.

Burying the lead. If the news isn't in the first sentence, journalists won't dig for it. Front-load relentlessly, then add detail in descending order.

Who uses this prompt

Small-business owners announcing a launch or milestone, founders sharing funding or partnership news, social and PR managers producing releases for clients, and anyone who needs a properly formatted release a reporter won't immediately trash. It gets you newsroom-ready structure fast.