Landing Page Copy Prompt

What it does

Writes the full copy for a landing page in the structure that converts: a headline that states the core promise, a subhead that adds the how, benefit blocks framed around the reader, social proof, objection handling, and a single focused call to action. The mistake most pages make is talking about the company instead of the customer, and offering five different actions instead of one. This prompt builds a page around one promise and one action, which is what turns visitors into sign-ups.

Write landing page copy for the offer below.

Structure it as:
- HERO: a headline (the core promise, clear over clever) + a subhead (the how, or who it's for) + a primary CTA button label.
- THE PROBLEM: 2-3 sentences naming the pain the reader feels right now.
- THE SOLUTION / HOW IT WORKS: 3 short steps or a brief explanation.
- BENEFITS: 3-4 blocks, each a benefit (reader outcome) with a one-line supporting detail.
- SOCIAL PROOF: placeholder slots for a testimonial / stat / logos, with suggested wording.
- OBJECTIONS: address the top 2-3 reasons someone hesitates (price, risk, effort, trust).
- FINAL CTA: restate the promise and repeat the single action.

Rules:
- One goal, one primary CTA repeated. No competing actions.
- Benefits about the reader's outcome, not product features.
- Clear beats clever in the headline — someone should get it in 5 seconds.
- Concrete and specific; cut hype and filler.

Offer details:
- Product/service: [what it is]
- Target customer + their main pain: [who + problem]
- The transformation/result they get: [outcome]
- Key differentiators: [why this, not alternatives]
- The single action I want (the CTA): [sign up / buy / book / start free trial]
- Proof I have (optional): [stats, testimonials, names]

How to use it

Name the single action first — it anchors the whole page. The output gives you a complete draft with placeholder slots for proof (testimonials, stats, logos); fill those with real ones, because specific social proof outperforms generic claims by a wide margin. The headline is worth obsessing over: it's the one line everyone reads, and "clear" beats "clever" almost every time. If yours requires a second read to understand, ask the model for five clearer alternatives.

Treat the copy as a strong v1 to test, not gospel. Headlines and CTAs especially reward A/B testing once you have traffic.

Example output

Hero headline: "Get paid on time, every time." Subhead: "Automated invoicing and reminders for freelancers who'd rather be working than chasing." CTA: "Start free."

Benefit block: "Stop chasing late payments — automatic reminders go out so you never have to send the awkward email again."

Objection: "Worried it's complicated? Setup takes under 10 minutes, and you can import your existing clients in one click."

Variations

Lead magnet page: Add "The goal is an email opt-in for a free [resource]. Make the free thing irresistible and the form ask tiny."

Webinar/event: Add "This page registers people for a [date] event. Emphasize what they'll learn and create honest time-based urgency."

Long-form sales page: Add "Make this a longer sales page with more depth on benefits, a detailed objections section, and a guarantee."

B2B: Add "Audience is business buyers. Emphasize ROI, time saved, and lower risk; tone professional but still human."

Common pitfalls

Talking about yourself. "We're an innovative platform..." loses readers. Lead with their problem and outcome; the company comes second.

Too many CTAs. Every extra option splits attention and lowers conversion. One primary action, repeated, wins.

Vague headlines. A clever, abstract headline that takes effort to decode gets bounced. State the promise plainly — you can be memorable after you're clear.

Who uses this prompt

Small-business owners launching a product or service page, freelancers and consultants building a page that sells their offer, marketers spinning up campaign landing pages, and founders who can describe their product out loud but freeze at a blank page. It gives you a structured, conversion-minded draft to refine and test.