Customer Feedback Survey Prompt

What it does

Writes a focused customer feedback survey with questions that produce data you can act on. The output goes beyond "rate your experience 1–10" to include questions that reveal what drove the rating, what customers are comparing you to, and where the highest-priority improvements are. Works for product feedback, post-purchase surveys, NPS follow-up, and annual customer research.

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How to use it

Before writing the survey, commit to what you'll do with the responses. If you collect feedback and never act on it, customers notice — and response rates for future surveys drop. Even a brief follow-up email ("we heard you say X — here's what we're doing about it") closes the loop and builds trust.

Run the survey through 2–3 internal reviewers to catch leading language before sending.

Example output

Survey: Post-Onboarding Feedback (30 days after signup)

What we're trying to learn: where new users get stuck and whether the first value moment is being reached.

Q1 (NPS): "How likely are you to recommend [Product] to a colleague? (0–10)" Why: identifies promoters vs. detractors early; drives follow-up questions.

Q2: "What made you decide to try [Product] in the first place?" (Open text) Why: surfaces the job-to-be-done — which may differ from what we assumed.

Q3: "How long did it take before you felt like [Product] was working for you?" Options: Less than 1 day / 2–3 days / 1 week / 2+ weeks / Still not sure it is Why: measures time-to-value; flags if onboarding is too slow.

Q4: "What was the hardest part of getting started?" (Open text) Why: direct input on onboarding friction — answers map to specific product/docs improvements.

Q5: "What would you most like to see us improve or add?" (Open text) Why: unfiltered product input; patterns across responses surface roadmap priorities.

Variations

Cancellation / churn survey: Add "The customer just cancelled. The survey goal is to understand why. Write 3–4 questions that get honest answers — acknowledge the cancellation openly."

NPS follow-up (promoters only): Add "This goes only to customers who gave an NPS score of 9–10. The goal is to understand what's driving their satisfaction and generate testimonials."

NPS follow-up (detractors): Add "This goes to customers who gave a score of 0–6. The goal is to understand the problem and offer a path to resolution."

Market research (pre-product): Add "This is for potential customers, not existing ones. We're trying to validate a product idea before building."

Common pitfalls

Too many questions. A 15-question survey has a completion rate 60–70% lower than a 5-question survey. Cut everything you could live without.

Leading questions. "How much did you enjoy working with our team?" is leading. "How would you describe your experience working with our team?" is neutral.

No follow-up plan. If you won't read and act on the responses, don't send the survey. An ignored survey is worse than no survey.

Wrong trigger timing. A satisfaction survey sent on Day 1 is too early. A churn survey sent 30 days after cancellation is too late. Match the survey trigger to the moment when the customer has relevant experience to share.

Who uses this prompt

Product managers building a customer feedback loop. Customer success teams setting up NPS programs. Small business owners who've never run structured customer research before. Marketers who want to understand why the top of funnel converts but the bottom doesn't.