Content Calendar Prompt

What it does

Generates a month of content ideas across your chosen platforms, organized into a structured calendar. The output isn't a list of vague topics — it includes specific angles, formats, and publishing schedule. You walk away with 20–30 real content concepts you can start executing, not a planning framework you have to fill in yourself.

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How to use it

The table output is designed to be pasted directly into a Google Sheet or Notion database. Add your own columns for status (draft / scheduled / published) and assignee if you work with a team.

Run this once a month. The calendar shouldn't be rigid — treat it as a plan you're allowed to deviate from when something more timely comes up.

Example output

| Week | Day | Platform | Type | Topic / Angle | Notes | |------|-----|----------|------|---------------|-------| | 1 | Mon | LinkedIn | Post | "3 things I wish I knew before my first enterprise sales call" | Personal story, drives comments | | 1 | Wed | Newsletter | Email | "The email sequence I stopped using (and what replaced it)" | Links to blog post | | 1 | Fri | Blog | Article | "How to write cold emails that get 15% reply rates" | Target keyword: cold email reply rates | | 2 | Mon | LinkedIn | Carousel | "A vs. B: the email subject lines I tested last month" | Uses real data | | ... | | | | | |

Variations

Single platform: Add "I'm only active on Instagram right now. Generate 30 days of Instagram content ideas — a mix of Reels topics, carousel ideas, and static posts."

Product launch calendar: Add "I'm launching [product] on [date]. Build the 4 weeks of content around a pre-launch → launch → post-launch arc."

Repurposing-focused: Add "I have a podcast / YouTube channel. Build the calendar around repurposing each episode into LinkedIn posts, a newsletter section, and 2–3 short-form clips."

Minimal output calendar: Add "I can only produce 2 pieces of content per week. Prioritize ruthlessly — what are the 8 pieces of content that will do the most for my goals this month?"

Common pitfalls

Over-planning, under-executing. A 30-post calendar is useless if you implement 3 of them. If you're just getting started, ask for a 2-week calendar with 2–3 posts per week.

No specific angles. "Write a post about productivity" is not a content plan. Every item in the calendar should have a specific angle you could start writing from today.

Ignoring platform differences. What works on LinkedIn doesn't work on Twitter. The prompt asks for platforms separately for a reason — let the AI adapt the format.

Who uses this prompt

Solo content creators and freelancers who do their own content marketing. Marketing managers planning a month of social content for a brand. Small business owners who know they should post consistently but can't figure out what to post. Content agencies planning calendars for clients.